I’VE GOTTA FILLING

Sarap ng “filling” mo. Cute young star Jillian Ward stretched her helping hands for her Grandpa to take a bite of the yummy chocolate-filled sandwich, Rebisco.

Uploaded on May 29, 2010          

Agency: Y&R Philippines
Client: Republic Biscuit Corp
Prod House: United Asia
Director: Raul Ona

I’VE GOTTA FILLING

Rebisco’s “Sarap ng ‘filling’ mo” campaign runs on the year 2010. Back then, big brand names such as Coca-Cola, Sprite, Oreo, and many more captured the hands of the viewers. Creating competitive product advertisements that would shape everything the customers think of the brand. Then, there’s Rebisco, a 50 year-old pioneer of Filipino-made biscuits around the country.

Rebisco is considered as one of the dominant players in the Philippine snack food industry not only locally but globally-acclaimed.

LOLO REBISCO

If you’ve watched the commercial, whether in the national television or on Youtube, it centers the relationship between Grandpa and Grandchild. Again it touches the empathy of the consumers, making them feel the when-you’re-in-my-shoes-situation they’ve been doing for so many years. And kabam! They’ve done it again. A well-crafted TV advertisement with the correct touch of emotion and delivering something unique to its target consumers.

TIMELESS BISCUITS

What’s more than meets the eye? It’s the characters that truly say it all. Rebisco has been around for about 50 years, and we can clearly see or anticipating that the Grandchild also love the choco-filled biscuit that her grandpa is trying to reach. Despite of that, we can derive from the scenario that Rebisco will connect bridges among generations. Witty isn’t it? That’s how branding works!

CHILLY CHEESE PHENOMENON

Bromance. Featuring the ladies’ man Mr. John Lhoyd Cruz in this funny “Bromance” TV Commercial created by Jimenez Basic for their client Greenwich in their newest offering, “Chilly Cheese Steak Pizza”. Released on August 2009.

         TITLE: Car

         DURATION: TVC 35s

         AGENCY: Public is Jimenez Basic

         Prod. House: Media Ciricuit Inc.

       Product: Greenwich Extreme Cheese Pizza for Men

        Client: Fresh n’ Famous Inc.

                                   

 Producer: Pablo Suarez

 Director: Carlo Directo

 Colorist: Marllen Magsaysay

 Editor: Alex Villegas

 Suite: Inferno

 Date: August 4, 2009

Star-Value is not much for advertising but on this case it encompassed both elements of a compelling idea and an actor to portray it perfectly.

The commercial is to introduce Greenwich’s newest offering, the Chilly Cheese Pizza. What’s its connection to the storyline? The concept is to bring two well-loved elements into one that would result to a much attention-grabbing and mouth-watering product.

So Cheese and Spice, a partnership that would help in the conceptualizing of the advertisement.

John lhoyd with his other guy buddy crossed the streets simultaneously, when lhoyd found out that his friend would be bumped by a fast-moving car, he saved him like what we’re seeing in the movies.

There, they’re twisted to in funny situation when his bald-beardy-guy friend touchingly said that “You saved my life”, again like most of the love stories we see on Television. The two break loose from each other noticing that people were staring at them. And recovered from the cheesy scene start manning up.

 

Catch the concept there? They are real men (spice) who sometimes gets too touchy (Cheesy). A combination that’s unusual for most of us.

Now this is an example advertisement that has the 3 C’s of integrated marketing communication, Clear, Consistent and compelling. It has something cultivating. An element most commercials should have.

LOLA TECHIE REBORN

Cool Lola. She is called Lola Techie. A TV-advertisement of Bayantel DSL offerings with a tagline: “Ang Dali” released April 2010. It has a pair of commercial, one featuring Lola Techie playing an online game, the other one is when Lola techie wanted to build her dream machine and humorously ordered too much she can handle.

Media	Direct marketing
Market	Asia Pacific
Agency	Proximity Philippines
Award	Spikes Asia 2010
Title	LOLA TECHIE
Advertiser/Client	BAYAN TELECOMMUNICATIONS
Product/Service	BAYAN DSL

This advertisement of Bayan Telecommunications caught the attentions of younger viewers as it looks pretty unusual for a Lola (Grandmother) about in her mid-60s playing computer games and ordering the stuff that’s too much for her age. But who are we to judge? After all that what makes this advertisement renown through time.

Lola Techie: A great example of wise advertisement. The brand is new to the viewers back then, especially when it’s in the field of direct marketing. It has particular consumers and uses direct communications to promote their products, but this award-winning ad proved them wrong.

Now in direct marketing where, communications and transactions last, an Ad like this one implies that the company can serve almost anyone and disregard age as long as you’re possible customer.

It won Spikes Asia of 2010 and got nominated in many Award-giving bodies. According to their official website “This is reflected in our new commitment and purpose. Bayan Telecommunications today is concerned with only three things: The customer, the customer, the customer.”

Their aim is to promote and provide a better life for Filipinos here or outside the country. Therefore branding is everything.

To the SKY!

25 Years: On top is a Print Ad of SKYCABLE in the Philippine Daily Inquirer last July 6, 2015. This is to celebrate their 25^th year of connecting countries through world-class entertainment. It begins 2006, where it’s still called SKYCABLE Silver Prepaid.

URL: www.Mysky.com.ph     

Agency: Skycable (service provider)

Advertiser: Philippine Daily Inquirer

About: Today, over 500,000 subscribers have made SKYCABLE the number one cable TV service provider in the Philippines. It has grown to feature the best and most varied cable programs for the whole family. – SKY.

SKY is the limit

SKYCABLE is a well known TV cable provider around the Philippines. It serves a count of almost 20 provinces and a total of 500,000 Filipino subscribers. SKYCABLE offers plans, bundles, Pay-per Views, Internet and Select-channel plans for an affordable price per month.

Since its birth in 1990, SKYCABLE always find ways to “connect people to the world”.

During its (SKYCABLE) premature years, SKYCABLE first offers Silver Prepaid in 2006. It offers various packages within the range of P500 to P1000. Of course the higher the package you choose the lengthy the days and the more channels to choose from.  

In 2008, it introduced SKYBROADBAND; a broadband internet service then started the wave of internet services that became a stepping-stone for SKYVOICE, the lowest-priced IDD calling service.

WORTH THE GLANCE

The advertisement is located at the centerfold of a Two-page SKYCABLE special segment bonded to the Lifestyle section of Philippine Daily Inquirer (INQ) last July 6, 2015.

With the title, Under the Silver Sky: 25 years of bringing the world closer to home, the cable television provider entangles featured articles from their top users/enthusiasts and how SKYCABLE affected their lives. The centrefold says a lot about how SKY linked the Philippines to the world. It is more of a partnership. Consumers and producers coexist in a way they’re both benefited.

Me and My SKY

Here is what SKY offers in order to GIVE BACK:

From July 4 to 11, 2015, 190 channels will be automatically activated to users’ TV Screens. This is absolutely for free and might be checked/verified in their website.

This is just one of the many surprises SKYCABLE will put forward for their 25^th anniversary.