I’VE GOTTA FILLING

Sarap ng “filling” mo. Cute young star Jillian Ward stretched her helping hands for her Grandpa to take a bite of the yummy chocolate-filled sandwich, Rebisco.

Uploaded on May 29, 2010          

Agency: Y&R Philippines
Client: Republic Biscuit Corp
Prod House: United Asia
Director: Raul Ona

I’VE GOTTA FILLING

Rebisco’s “Sarap ng ‘filling’ mo” campaign runs on the year 2010. Back then, big brand names such as Coca-Cola, Sprite, Oreo, and many more captured the hands of the viewers. Creating competitive product advertisements that would shape everything the customers think of the brand. Then, there’s Rebisco, a 50 year-old pioneer of Filipino-made biscuits around the country.

Rebisco is considered as one of the dominant players in the Philippine snack food industry not only locally but globally-acclaimed.

LOLO REBISCO

If you’ve watched the commercial, whether in the national television or on Youtube, it centers the relationship between Grandpa and Grandchild. Again it touches the empathy of the consumers, making them feel the when-you’re-in-my-shoes-situation they’ve been doing for so many years. And kabam! They’ve done it again. A well-crafted TV advertisement with the correct touch of emotion and delivering something unique to its target consumers.

TIMELESS BISCUITS

What’s more than meets the eye? It’s the characters that truly say it all. Rebisco has been around for about 50 years, and we can clearly see or anticipating that the Grandchild also love the choco-filled biscuit that her grandpa is trying to reach. Despite of that, we can derive from the scenario that Rebisco will connect bridges among generations. Witty isn’t it? That’s how branding works!