LOLA TECHIE REBORN

Cool Lola. She is called Lola Techie. A TV-advertisement of Bayantel DSL offerings with a tagline: “Ang Dali” released April 2010. It has a pair of commercial, one featuring Lola Techie playing an online game, the other one is when Lola techie wanted to build her dream machine and humorously ordered too much she can handle.

Media	Direct marketing
Market	Asia Pacific
Agency	Proximity Philippines
Award	Spikes Asia 2010
Title	LOLA TECHIE
Advertiser/Client	BAYAN TELECOMMUNICATIONS
Product/Service	BAYAN DSL

This advertisement of Bayan Telecommunications caught the attentions of younger viewers as it looks pretty unusual for a Lola (Grandmother) about in her mid-60s playing computer games and ordering the stuff that’s too much for her age. But who are we to judge? After all that what makes this advertisement renown through time.

Lola Techie: A great example of wise advertisement. The brand is new to the viewers back then, especially when it’s in the field of direct marketing. It has particular consumers and uses direct communications to promote their products, but this award-winning ad proved them wrong.

Now in direct marketing where, communications and transactions last, an Ad like this one implies that the company can serve almost anyone and disregard age as long as you’re possible customer.

It won Spikes Asia of 2010 and got nominated in many Award-giving bodies. According to their official website “This is reflected in our new commitment and purpose. Bayan Telecommunications today is concerned with only three things: The customer, the customer, the customer.”

Their aim is to promote and provide a better life for Filipinos here or outside the country. Therefore branding is everything.