ALASKA MAN!

“Sa sustansya’t lasa wala pa ring tatalo sa Alaska”. Then and now, Alaska Milk Corporation is still known as the country’s finest in terms of nutrition and quality. A snapchat of Diamond Star Maricel Soriano endorsing Alaska Milk Brand showcasing a testimonial-type of technique. 

1972, when Alaska ‘s evaporated filled milk was produced in the locally . Having Netherlands origin, the milk brand still managed to catch the interest of the Filipino masses. Care in every pack of Alaska powdered milk drinks.

Alaska proudly stated their advertising technique, building emotions. “It is caring, trustworthy and good for the whole family.” as mentioned to their official website.  It transcend emotion to its Filipino market or the plain folks by keeping their products affordable and quality-filled in the same time. With that, Alaska is really close to the Filipino heart.

Furthermore, probably, one of the biggest teams in Philippine Basketball Assocication, Alaska Aces, was obviously grouped by the milk brand ALASKA. The milk brand is now attached to Sport advertising as they produce dedicated players to serve as an inspiration for the future generation and to also work as a way of advertising their products.

“Alaska knows health is the biggest wealth.  It is the journey to a stronger nation that is through nutrition and active lifestyle” said Wilfred Steven Uytengsu, President and CEO of Alaska.

Alaska’s logo, which is a healthy and happy lad, will remain in the hearts of its consumers. Alaska aspires that everyone would be like the happy and healthy boy wrapped or patched on their products. And that Philippines will grew stronger one glass at a time.