THE BEER FOR ALL SEASON

Like no other beer. San Miguel Brewery Inc. promises that their beverages will be your company through life’s ups and downs. A beer company that would quench any thirst the Filipino people would ask for.

San Miguel’s ever-famous slogan: “Samahang Walang Katulad.” was aired on the year of 2009. As the commercial capture the emotions of the audiences as it was freshly publicized during the month of March to May having high significance on the seasonal transition as these dates were recognized as celebratory-months. Graduations, reunions, and summer vacations were attached to the market of San Miguel beer, as their products were highly consumed during special occasions such as the aforementioned.

Project: “Reflections”

Duration TVC 45s Editmaster

Agency McCann Erickson

Prod. House: UNitel

Product: San Miguel Beer

Advertiser: San Miguel beer brewery

Director: Jun Reyes

San Miguel Brewery Inc. (SMB) is the largest (and probably the oldest) producer of beer in the Philippines, with nine out of ten beer drinkers were hooked by its timeless and suiting products.

The brand uses various types of advertising techniques like testimonials (“Bossing” Vic Sotto, Alex Cabagnot, Sam Pinto, Manny Pacquiao, Kris Aquino, Etc.) captures the hearts of plain folks, produces music festivals to promote patriotism (Oktoberfest), used “sexy advertising” as obviously seen to their annual calendars and even built teams (take note, teams) to battle out on the hardcourt in the Philippine Basketball Association (PBA).

Despite of its national popularity the beer company never stops to find more ways on how they’ll maintain their product’s quality, attain their client’s satisfaction and gain more consumers along the way.