DRINK MILO EVERYDAY. Like bacons to eggs and ham to cheese, mornings are best started with a cup of hot choco and when we say hot-choco, in a snap, Milo is the word.
Sporty people are the main target audience of Milo, as their endorsements come from Olympic athletes and local university players. Advertisements mostly uses emotional appeal and repetition as the color Green and White were highly emphasized. it is a way of promoting sportsmanship to the country, building future champions.
Milo nowadays, offers Protomalt or malted barley that gives Actigen, energizing one's physical and cognitive performance.
Milo Food Drink celebrates its 50th year in the industry and to give you the overall MILO ad experience here's a link of their 50th anniversary TV Commercial titled "The Call".
Produced January 2014
Advertisers: Nestle PH
https://www.youtube.com/watch?v=Ej_UWEstCuo
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