CHILLY CHEESE PHENOMENON

Bromance. Featuring the ladies’ man Mr. John Lhoyd Cruz in this funny “Bromance” TV Commercial created by Jimenez Basic for their client Greenwich in their newest offering, “Chilly Cheese Steak Pizza”. Released on August 2009.

         TITLE: Car

         DURATION: TVC 35s

         AGENCY: Public is Jimenez Basic

         Prod. House: Media Ciricuit Inc.

       Product: Greenwich Extreme Cheese Pizza for Men

        Client: Fresh n’ Famous Inc.

                                   

 Producer: Pablo Suarez

 Director: Carlo Directo

 Colorist: Marllen Magsaysay

 Editor: Alex Villegas

 Suite: Inferno

 Date: August 4, 2009

Star-Value is not much for advertising but on this case it encompassed both elements of a compelling idea and an actor to portray it perfectly.

The commercial is to introduce Greenwich’s newest offering, the Chilly Cheese Pizza. What’s its connection to the storyline? The concept is to bring two well-loved elements into one that would result to a much attention-grabbing and mouth-watering product.

So Cheese and Spice, a partnership that would help in the conceptualizing of the advertisement.

John lhoyd with his other guy buddy crossed the streets simultaneously, when lhoyd found out that his friend would be bumped by a fast-moving car, he saved him like what we’re seeing in the movies.

There, they’re twisted to in funny situation when his bald-beardy-guy friend touchingly said that “You saved my life”, again like most of the love stories we see on Television. The two break loose from each other noticing that people were staring at them. And recovered from the cheesy scene start manning up.

 

Catch the concept there? They are real men (spice) who sometimes gets too touchy (Cheesy). A combination that’s unusual for most of us.

Now this is an example advertisement that has the 3 C’s of integrated marketing communication, Clear, Consistent and compelling. It has something cultivating. An element most commercials should have.