ALASKA MAN!

“Sa sustansya’t lasa wala pa ring tatalo sa Alaska”. Then and now, Alaska Milk Corporation is still known as the country’s finest in terms of nutrition and quality. A snapchat of Diamond Star Maricel Soriano endorsing Alaska Milk Brand showcasing a testimonial-type of technique. 

1972, when Alaska ‘s evaporated filled milk was produced in the locally . Having Netherlands origin, the milk brand still managed to catch the interest of the Filipino masses. Care in every pack of Alaska powdered milk drinks.

Alaska proudly stated their advertising technique, building emotions. “It is caring, trustworthy and good for the whole family.” as mentioned to their official website.  It transcend emotion to its Filipino market or the plain folks by keeping their products affordable and quality-filled in the same time. With that, Alaska is really close to the Filipino heart.

Furthermore, probably, one of the biggest teams in Philippine Basketball Assocication, Alaska Aces, was obviously grouped by the milk brand ALASKA. The milk brand is now attached to Sport advertising as they produce dedicated players to serve as an inspiration for the future generation and to also work as a way of advertising their products.

“Alaska knows health is the biggest wealth.  It is the journey to a stronger nation that is through nutrition and active lifestyle” said Wilfred Steven Uytengsu, President and CEO of Alaska.

Alaska’s logo, which is a healthy and happy lad, will remain in the hearts of its consumers. Alaska aspires that everyone would be like the happy and healthy boy wrapped or patched on their products. And that Philippines will grew stronger one glass at a time. 

A WORD FROM "THE BLOGGER"

HEYYA READERS and VISITORS!

ADVERT will be opening it's ADS NOT DEAD SERIES starting 27th of August 2015. The said series will feature remarkable Filipino advertisements from a specified franchise or theme.

This month's series is all about --- DRINKS.

Hope you join us in this ADVERT SERIES titled: ADS NOT DEAD: CHEERS!

SEE YA!

I’VE GOTTA FILLING

Sarap ng “filling” mo. Cute young star Jillian Ward stretched her helping hands for her Grandpa to take a bite of the yummy chocolate-filled sandwich, Rebisco.

Uploaded on May 29, 2010          

Agency: Y&R Philippines
Client: Republic Biscuit Corp
Prod House: United Asia
Director: Raul Ona

I’VE GOTTA FILLING

Rebisco’s “Sarap ng ‘filling’ mo” campaign runs on the year 2010. Back then, big brand names such as Coca-Cola, Sprite, Oreo, and many more captured the hands of the viewers. Creating competitive product advertisements that would shape everything the customers think of the brand. Then, there’s Rebisco, a 50 year-old pioneer of Filipino-made biscuits around the country.

Rebisco is considered as one of the dominant players in the Philippine snack food industry not only locally but globally-acclaimed.

LOLO REBISCO

If you’ve watched the commercial, whether in the national television or on Youtube, it centers the relationship between Grandpa and Grandchild. Again it touches the empathy of the consumers, making them feel the when-you’re-in-my-shoes-situation they’ve been doing for so many years. And kabam! They’ve done it again. A well-crafted TV advertisement with the correct touch of emotion and delivering something unique to its target consumers.

TIMELESS BISCUITS

What’s more than meets the eye? It’s the characters that truly say it all. Rebisco has been around for about 50 years, and we can clearly see or anticipating that the Grandchild also love the choco-filled biscuit that her grandpa is trying to reach. Despite of that, we can derive from the scenario that Rebisco will connect bridges among generations. Witty isn’t it? That’s how branding works!

CHILLY CHEESE PHENOMENON

Bromance. Featuring the ladies’ man Mr. John Lhoyd Cruz in this funny “Bromance” TV Commercial created by Jimenez Basic for their client Greenwich in their newest offering, “Chilly Cheese Steak Pizza”. Released on August 2009.

         TITLE: Car

         DURATION: TVC 35s

         AGENCY: Public is Jimenez Basic

         Prod. House: Media Ciricuit Inc.

       Product: Greenwich Extreme Cheese Pizza for Men

        Client: Fresh n’ Famous Inc.

                                   

 Producer: Pablo Suarez

 Director: Carlo Directo

 Colorist: Marllen Magsaysay

 Editor: Alex Villegas

 Suite: Inferno

 Date: August 4, 2009

Star-Value is not much for advertising but on this case it encompassed both elements of a compelling idea and an actor to portray it perfectly.

The commercial is to introduce Greenwich’s newest offering, the Chilly Cheese Pizza. What’s its connection to the storyline? The concept is to bring two well-loved elements into one that would result to a much attention-grabbing and mouth-watering product.

So Cheese and Spice, a partnership that would help in the conceptualizing of the advertisement.

John lhoyd with his other guy buddy crossed the streets simultaneously, when lhoyd found out that his friend would be bumped by a fast-moving car, he saved him like what we’re seeing in the movies.

There, they’re twisted to in funny situation when his bald-beardy-guy friend touchingly said that “You saved my life”, again like most of the love stories we see on Television. The two break loose from each other noticing that people were staring at them. And recovered from the cheesy scene start manning up.

 

Catch the concept there? They are real men (spice) who sometimes gets too touchy (Cheesy). A combination that’s unusual for most of us.

Now this is an example advertisement that has the 3 C’s of integrated marketing communication, Clear, Consistent and compelling. It has something cultivating. An element most commercials should have.

LOLA TECHIE REBORN

Cool Lola. She is called Lola Techie. A TV-advertisement of Bayantel DSL offerings with a tagline: “Ang Dali” released April 2010. It has a pair of commercial, one featuring Lola Techie playing an online game, the other one is when Lola techie wanted to build her dream machine and humorously ordered too much she can handle.

Media	Direct marketing
Market	Asia Pacific
Agency	Proximity Philippines
Award	Spikes Asia 2010
Title	LOLA TECHIE
Advertiser/Client	BAYAN TELECOMMUNICATIONS
Product/Service	BAYAN DSL

This advertisement of Bayan Telecommunications caught the attentions of younger viewers as it looks pretty unusual for a Lola (Grandmother) about in her mid-60s playing computer games and ordering the stuff that’s too much for her age. But who are we to judge? After all that what makes this advertisement renown through time.

Lola Techie: A great example of wise advertisement. The brand is new to the viewers back then, especially when it’s in the field of direct marketing. It has particular consumers and uses direct communications to promote their products, but this award-winning ad proved them wrong.

Now in direct marketing where, communications and transactions last, an Ad like this one implies that the company can serve almost anyone and disregard age as long as you’re possible customer.

It won Spikes Asia of 2010 and got nominated in many Award-giving bodies. According to their official website “This is reflected in our new commitment and purpose. Bayan Telecommunications today is concerned with only three things: The customer, the customer, the customer.”

Their aim is to promote and provide a better life for Filipinos here or outside the country. Therefore branding is everything.