Like no other beer.
San Miguel Brewery Inc. promises that their beverages will be your company
through life’s ups and downs. A beer company that would quench any thirst the
Filipino people would ask for.
San Miguel’s ever-famous slogan: “Samahang Walang Katulad.”
was aired on the year of 2009. As the commercial capture the emotions of the
audiences as it was freshly publicized during the month of March to May having
high significance on the seasonal transition as these dates were recognized as
celebratory-months. Graduations, reunions, and summer vacations were attached
to the market of San Miguel beer, as their products were highly consumed during
special occasions such as the aforementioned.
Project: “Reflections”
Duration TVC 45s
Editmaster
Agency McCann Erickson
Prod. House: UNitel
Product: San Miguel Beer
Advertiser: San Miguel
beer brewery
Director: Jun Reyes
San Miguel Brewery Inc.
(SMB) is the largest (and probably the oldest) producer of beer in the
Philippines, with nine out of ten beer drinkers were hooked by its timeless and
suiting products.
The brand uses various types of advertising techniques like
testimonials (“Bossing” Vic Sotto, Alex Cabagnot, Sam Pinto, Manny Pacquiao,
Kris Aquino, Etc.) captures the hearts of plain folks, produces music
festivals to promote patriotism (Oktoberfest), used “sexy advertising” as
obviously seen to their annual calendars and even built teams (take note,
teams) to battle out on the hardcourt in the Philippine Basketball Association
(PBA).
Despite of its national
popularity the beer company never stops to find more ways on how they’ll
maintain their product’s quality, attain their client’s satisfaction and gain
more consumers along the way.
